Kindle Fire: more searches and news than all other Kindles combined

To say that Kindle Fire has gained terrain over it's siblings is an understatement, even though it hasn't been yet released. As we learned last Tuesday, the "Fire" is melting Amazon's lines with 50,000 pre-orders a day, but that's  not the only stat that's being dominated by this new player.

"switch11" from ireaderreview.com did a great job at analysing this phenomena, and also wonders about the effect of the Kindle Fire 10" (if the rumors that it's gonna be launched by 2012 are true).

Take a look at this image to see just how dominant Kindle Fire is (in terms of search interest and news coverage)

The Blue line represents Kindle Fire interest. The upper graph is for Internet Searches and the lower graph is for News Articles. You can take a look at it at Google Trends. By the way, the other device that is getting a lot more attention than eInk Kindles (though much less than Kindle Fire) – Nook Color. 

Analyst Estimates and Forecasts are all claiming Kindle Fire is selling more than all other Kindles combined 

While estimates vary, the common thread is that all of them suggest that Amazon is currently selling a lot more Kindle Fires than Kindles.

There’s still the 10″ Kindle Fire 

There are very strong rumors that a 10″ Kindle Fire Tablet will arrive early in 2012. And that too at a low, low price of $299. If the 7″ Kindle by itself is selling more than eInk Kindles, it’s a safe bet to assume that the two Kindle Fire tablets together will dwarf the eInk Kindles in total sales.

Are people going to start associating ‘Kindle’ with the Tablets? 

Probably. If we have a lot more people buying Kindle Fire and a lot more people searching for Kindle Fire and a lot more people asking questions about Kindle Fire – ‘Kindle’ will start being associated with Kindle Fire.

Source: http://ireaderreview.com/2011/10/07/kindle-fire-stealing-kindles-thunder/ 

There's no doubt that Kindle Fire is a tablet. What it's still yet to be seen is Amazon's marketing approach for the whole Kindle line. Will they be promoted as two different products, or as "individuals" with different features but with a same lineage?
We'll be able to tell very soon.

Make sure you get your Kindle Fire or Kindle 4 through Amazon.com

Until tomorrow!

 Eric

First Glimpse of the Kindle Touch: Great for Students!

Although they look very similar, the Kindle Touch appears to be quite a different product when you compare it to the new Kindle "4" (click here to watch yesterday's review). Although I was a bit disappointed with the features on Kindle 4, I must say that the guys at Amazon (well... the guys at Lab 126 to be honest) really put some thought into the new features of the Kindle Touch.

 Just to mention some of them:

• Move Pages forward or backwards: for the first time in Kindle history this is not done through buttons; you either tap anywhere in the screen to move pages forward, or next to the left or right edges to move them backwards or forward respectively. Also you can swipe your finger through the screen in one or the other direction to serve the same purpose.
• Pinch in/out will make font smaller or bigger.
• An improved menu, quite different to what we were used to.
• Virtual Touch keyboard
• Search option: this is a cool feature, very useful for finding the locations of concepts, terms or characters.
• Access to Wikipedia articles with one tap
• And the coolest new feature, the X-Ray: Allows you to automatically see in a very schematic way the main characters, concepts, phrases or content of a book.

Let's take a first glimpse and see how all of these features look like in this video brought by the people of TechCrunch



It really seem like the Kindle Touch is directed towards more active users. People that need to take notes, research a book thoroughly, look for terms, know what's the backbone of the text right away (thanks to the X-Ray feature), access to Wikipedia immediately, etc.

All of these features makes the Kindle Touch a great option for students -of all ages, those attending school and those who are constantly learning and reading from the computer and the Internet... Kindle is a great way to protect your eyes!

If you are interested in having a Kindle Touch of your own, make sure you get yours directly through Amazon.com 

More to come on Monday.

Cheers,

Eric