Monday, October 10, 2011

Kindle Fire: more searches and news than all other Kindles combined

To say that Kindle Fire has gained terrain over it's siblings is an understatement, even though it hasn't been yet released. As we learned last Tuesday, the "Fire" is melting Amazon's lines with 50,000 pre-orders a day, but that's  not the only stat that's being dominated by this new player.

"switch11" from did a great job at analysing this phenomena, and also wonders about the effect of the Kindle Fire 10" (if the rumors that it's gonna be launched by 2012 are true).
Kindle Fire Vs. eInk Kindles
Take a look at this image to see just how dominant Kindle Fire is (in terms of search interest and news coverage)
The Blue line represents Kindle Fire interest. The upper graph is for Internet Searches and the lower graph is for News Articles. You can take a look at it at Google Trends. By the way, the other device that is getting a lot more attention than eInk Kindles (though much less than Kindle Fire) – Nook Color. 
Analyst Estimates and Forecasts are all claiming Kindle Fire is selling more than all other Kindles combined 
While estimates vary, the common thread is that all of them suggest that Amazon is currently selling a lot more Kindle Fires than Kindles.
There’s still the 10″ Kindle Fire 
There are very strong rumors that a 10″ Kindle Fire Tablet will arrive early in 2012. And that too at a low, low price of $299. If the 7″ Kindle by itself is selling more than eInk Kindles, it’s a safe bet to assume that the two Kindle Fire tablets together will dwarf the eInk Kindles in total sales.
Are people going to start associating ‘Kindle’ with the Tablets? 
Probably. If we have a lot more people buying Kindle Fire and a lot more people searching for Kindle Fire and a lot more people asking questions about Kindle Fire – ‘Kindle’ will start being associated with Kindle Fire.

There's no doubt that Kindle Fire is a tablet. What it's still yet to be seen is Amazon's marketing approach for the whole Kindle line. Will they be promoted as two different products, or as "individuals" with different features but with a same lineage?
We'll be able to tell very soon.

Make sure you get your Kindle Fire or Kindle 4 through

Until tomorrow!


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