Wednesday, October 5, 2011

What are competitors already saying about Kindle Fire?

What will the market for Android tablets be like once the Kindle Fire starts shipping on November 15th? Jerry Shen, CEO of ASUS, doesn't seem to care that much. Although his company produces the EeePad Transformer, considered one of the best Android tablets so far, he seems to acknowledge some sort of differentiatiation between both products, as we read on AndroidGuys.com:

Today, we received some good news relating to the Transformer 2 directly from the CEO of ASUS. He clearly said that they are not scared of the new Kindle Fire, which was recently announced by Amazon as a cheap Android tablet, and that they are not planning to slash the price of the Transformer to compete with the Fire. The Transformer is currently available for $399 and ASUS has stated that they are happy with the tablet feedback they received thus far. Shen also spilled the beans about the Transformer 2 and that it will cost $499, which is $100 more than the original. Seriously, I think it's a fair deal because the Transformer 2 is expected to come with a quad-core processor, Ice Cream Sandwich, 10-inch touchscreen display, and a lot of other stuff. 
Source:  AndroidGuys.com 

Positioning the Transformer and Transformer 2 as high end products could be a way to avoid the freight train momentum that Kindle Fire is building. Time will tell if Shen's take on this is accurate. For what we know both products could very well be two different tunes of a same concert, but there's no doubt that there will be an overlap on the demand for these beauties, and I would bet Kindle Fire's gonna win that round.

If you don't want to stay out of Kindle's color revolution, pre-order your Fire through Amazon.com

More to come tomorrow,

Best

Eric

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