Monday, October 3, 2011

Kindle Fire: Amazon's Way to Deliver Color

Many were waiting for this moment, not because the kindle fire was ever announced, but because common sense told them deep inside that color would arrive, sooner or later, to the kindle world. In fact, one of the main reasons why not "everyone" was using a kindle until today was because people were waiting for such a product:

-Hey Mike, this gadget is great! I can store thousands of books and read as much as I want, including PDFs, blogs, online newspapers and magazines, without my eyes getting burnt by the screen... check this out, just like paper, huh? You should get one of these today! Besides, look at the price!!  
-Yeah, I know, for sure I’m going to get one, as soon as the kindle color comes out… 
-But, how do you know it’s coming out?

This was a typical conversation between me and my friends, family members, associates, and people I met on daily basis… and although everyone had a different answer to this last question, they can all be summarized in two words: common sense!

Wasn’t it long overdue? Hard to judge that one, but one thing’s for certain, Amazon was listening… and they sure delivered.

Color had to come, and it’s here today with the quality of service that Amazon always attaches to their products.

Let’s see what it’s all about:

Movies, apps, games, music, reading and more, plus Amazon's revolutionary, cloud-accelerated web browser

  • 18 million movies, TV shows, songs, magazines, and books
  • Amazon Appstore - thousands of popular apps and games
  • Ultra-fast web browsing - Amazon Silk
  • Free cloud storage for all your Amazon content
  • Vibrant color touchscreen with extra-wide viewing angle
  • Fast, powerful dual-core processor
  • Amazon Prime members enjoy unlimited, instant streaming of over 10,000 popular movies and TV shows
Stunning Color Touchscreen
Movies, magazines and children's books come alive on a 7" vibrant color touchscreen that delivers 16 million colors in high resolution. Kindle Fire uses IPS (in-plane switching) technology - similar technology to that used on the iPad - for an extra-wide viewing angle, perfect for sharing your screen with others.

Magazines in Rich Color
Enjoy your favorite magazines with glossy, full-color layouts, photographs and illustrations. Choose from hundreds of titles, such as Bon Appetit, Elle, and Oprah. Special editions of titles like Vanity Fair, Wired, and GQ come with built-in video, audio and other interactive features.

Beautifully Simple and Easy to Use
Designed from the ground up, Kindle Fire's simple, intuitive interface puts the content you love at your fingertips - spin effortlessly through your recent titles and websites straight from the home screen. Whether you are in the mood to watch, read, listen, play or browse, you can get to all your favorite content with a single touch. It's that simple.

100,000 Movies and TV Shows
Over 100,000 movies and TV shows, including thousands of new releases and your favorite TV shows, are available to stream or download, purchase or rent - all just one tap away. Amazon Prime members enjoy unlimited, commercial-free streaming of over 10,000 popular movies and TV shows.

Fast, Dual-Core Processor
Kindle Fire features a state-of-the-art dual-core processor for fast, powerful performance. Stream music while browsing the web or read books while downloading videos.

Your Favorite Apps and Games
Angry Birds, Plants vs. Zombies, The Weather Channel and more, plus a great paid app for free every day. All apps are Amazon-tested on Kindle Fire for the best experience possible.

Ultra-fast web browsing - Amazon Silk
Amazon Silk is a revolutionary, cloud-accelerated browser that uses a "split browser" architecture to leverage the computing speed and power of the Amazon Web Services cloud. Supports Adobe® Flash® Player. Learn why it's so fast.

Millions of Books
Read bestsellers, children's books, comic books, and cookbooks in vibrant color. The Kindle Store offers over 1 million books, including 800,000 titles at $9.99 or less. In addition, over 2 million free, out-of-copyright, pre-1923 books are also available such as Pride and Prejudice.

Free Cloud Storage
Forget about memory - Kindle Fire gives you free storage for all your Amazon digital content in the Amazon Cloud. Your books, movies, music and apps are available instantly to stream or download for free, at a touch of your finger.

Your Favorite Children's Books
Kindle Fire is great for parents and kids. Stir your child's imagination with over 1000 beautifully-illustrated children's books, including favorites like Brown Bear, Curious George, and Circus Ship.

Easy to hold in one hand
Designed to travel with you wherever you go. Small enough to fit in your purse and light enough to hold in just one hand, Kindle Fire is perfect for browsing, playing, reading and shopping on-the-go.

17 Million Songs
Stream your music library from Amazon Cloud Drive or download to your device and listen offline. Looking for new music? Discover over 17 million songs in the Amazon MP3 Store.

Extra Durable Display
Our state-of-the art Kindle Fire display is chemically strengthened to be 20 times stiffer and 30 times harder than plastic, making it extra durable and resistant to accidental bumps and scrapes.

Stay in touch using our built-in email app that gets your webmail (Gmail, Yahoo!, Hotmail, AOL etc.) into a single inbox. Import your messages and contact lists from other email accounts. Additional email apps are available in our Amazon Appstore for Android.

Amazon Whispersync
Like Kindle e-readers, Kindle Fire uses Amazon's Whispersync technology to automatically sync your library, last page read, bookmarks, notes, and highlights across your devices. On Kindle Fire, Whispersync extends to video. Start streaming a movie on Kindle Fire, then pick up right where you left off on your TV - avoid the frustration of having to find your spot.

Free Month of Amazon Prime
Experience the benefits that millions of Amazon Prime members already enjoy, including unlimited, instant streaming of over 10,000 popular movies and TV shows and Free Two-Day Shipping on millions of items.

Read Your Documents
Kindle makes it easy to take your documents with you. You can e-mail documents - including Word, PDF and more - directly to your Kindle so you that you can read them anytime, anywhere.

So, what about the "old" kindles we were all used to? They're all alive and well, but with a bit of a change in their names.

Let me build a complete list of the army of Kindles available for us today:

Kindle Keyboard Wi-Fi The "regular" Kindle with the physical keyboard, wi-fi capability and 6" eInk display. $99
Kindle Keyboard 3G Special Offiers The regular Kindle with the physical keyboard, wi-fi and 3G global capabilities, 6" eInk display and sponsored screen savers. (This is why you get such a good price for this one.) $139
Kindle Keyboard 3G The regular Kindle with the physical keyboard, wi-fi and 3G global capabilities and 6" eInk display. No ads. $189
Kindle Wi-Fi The all new kindle, no physical keyboard  (you input characters by selecting them
with the 5-way controller) Wi-Fi and 6" eInk display. It also has sponsored screen savers and it doesn't include a power adapter for an electrical outlet (thus the AWESOME price).
Kindle Touch Wi-Fi Special Offers The all new kindle touch. Touchscreen keyboard and 6" eInk display and Wi-Fi. Comes with Sponsored screen savers. $99
Kindle Touch 3G
Special Offers
The all new kindle touch.Free 3G + Wi-Fi, 6" E Ink Display, 3G Works Globally. Also has sponsored screen savers and special offers. $149
Kindle Touch 3G The all new kindle touch.Free 3G + Wi-Fi, 6" E Ink Display, 3G Works Globally. No ads. $189
Kindle DX Free 3G, 3G Works Globally, Graphite, 9.7" Display with New E Ink Pearl Technology $379
Kindle Fire Look above for full specs $199

In a world moving away from paper and into environment-friendly and sustainable technologies, the competition for a market with infinite potential is growing on a daily basis.

The black and white world is slowly shifting it's paradigm to more colorful possibilities. But in my opinion there's still one big hurdle to be tackled for kindle: color + eInk (a universe where Hanvon has already set foot). Although the name, and so the inherited history, is still there, Kindle Fire falls more under the category of a tablet, than of an eRreader.

Time will tell what options technology will bring to the table for kindle: an colored eInk based eReader?, a tablet with a paper-feel screen?

I will keep my eyes and mind opened, and in constant search, for any significant changes in a market that, without a doubt, will change the world of information and entertainment as we know it... believe me, this is just starting.

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If you were to have any questions or requests, leave a comment below and I'll make sure to answer/attend it.

More to come tomorrow.



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